After the credits of Coraline there was a note to the audience that said "For those in the Know: Jerkwad". My wife and I both looked at each other with a curious question on our minds. What was that? We weren't in the 'know', but I wasn't going to stay that way. It actually happened by chance that I found out what it was for. I was searching eBay for Coraline stuff and I kept seeing these shoes. Finally, my curiosity got the better of me and I checked them out. That's when I found that they were a pair of shoes that were available through the Coraline Website. Like the fan that I am, I quickly went to the site, found the Contest and signed up. My wife did too. I love these kinds of contests and I was really hoping that either one of us would have won a pair.
I think that Laika did a great job with promoting this film. The dunks giveaway was one of those great ideas. There were only 2000 shoes made (not sure why everyone keeps saying 1000), the cast/crew got their own special pair, there were 50 that contained props from the film, 15 that where in wooden boxes, Some contained cotton candy, in circus shoe boxes, some came with reproductions of the button box, while others were just the shoes in a normal shoe box. Wow, what a variety.
It was interesting to see the demand on eBay for the shoes. Then I came across a couple of auctions of people trying to 'sell' the password: 'Jerkwad'. I couldn't believe that. With a quick search, the password was available online already, FREE. How could people be so greedy to try to cash in on the password? A password that didn't guarantee the buyer that they would win a pair of dunks?
Then it got me thinking about the shoes listed on eBay. The implication (in my opinion) is that the majority of those who won the shoes and are selling them were people who didn't want them, yet they signed up for them anyways. All those who are buying the shoes are the ones who really wish they could have won. The quote that comes to my mind is a line addressed to all the Mysterbox 'winners' that says "WE HOPE SOMEONE LIKE YOU WILL APPRECIATE THIS" - The Coraline Team. It's unfortunate that so many who signed up and won didn't appreciate them.